Being in the insurance sales business, and really any type of sales, time equals money. Having your sales professional slave away with typing up letters, making mailing labels and following up with postcards later is not a productive way for them to spend their time (or your money!). Recently my agency decided to see how Direct Marketing would effect the production and efficiency of our office. I cannot tell you how handing over the monotonous, tedious work recharged our office and send our production soaring. Having your sales/marketing team working on what they do best versus being a paper pusher, constantly trying to keep up, is key to your agencies success. Whether your marketing to new clients, or keeping your existing ones informed, direct mailings are essential.
There are many benefits to direct mailings such as:
It can allow you to mail and talk about your offers directly with the customers that are interested.
It can be used to experiment with new markets, test new products and collect information for future campaigns.
Direct marketing is more cost-effective than other types of marketing.
It can help build personal connections with your customers and achieve fast sales.
It can allow you to focus on specific groups of targeted customers for better results.
It can provide direct feedback, which in turn helps monitor and review the current marketing strategy.
The results are quantifiable with a more accurate estimate of the conversion rate, thus helping you plan your future campaigns more effectively.
One great direct marketing & fulfillment service provider we found was KD Mailing. From fulfillment services, to direct mail as well as postcards and digital printing, KD Mailing had everything we needed to be a successful marketing company and then some.
Fulfillment Services – Considering its central location, the Chicago area is one of the best places from which to ship or mail products. KD’s Chicago order fulfillment center will expedite your shipments, and save you time and money with simple and sophisticated solutions personalized to fit your fulfillment distribution needs. We operate a state-of-the-art fulfillment center and use sophisticated web-based technology, including EDI technology, to provide you with online tracking access at any time from anywhere. Whether you need someone to manage orders, create sales or continuity kits, or need a supply-chain partner, KD Mailing & Fulfillment has your perfect custom solution.
Direct Mail – Great direct mail works. KD Mailing & Fulfillment can help you create great direct mail and mail just about any type of mailing package from our state-of-the-art, full-service Chicago mailing center. Not only do we provide mailing services, we also provide mailing lists, creative design and printing. We also work with our clients’ creative teams or printers. Our data department uses sophisticated USPS-approved software to qualify your mailing data for the very best discounted postal rates. Our top priority is to help make your direct mail campaign a success. Whether you need to send out first-class business mail, sales letters, not for profit appeals or bulk mail advertising, KD can help.
Postcards and Digital Printing – Postcards are one of the most popular types of direct mail today. They are easy to create, cost-effective and, if you use the right mailing list, very effective marketing tools. KD Mailing & Fulfillment can create your postcards digitally for smaller quantities or on a traditional printing press for larger quantities. Call us today so we can help determine what would be most cost effective for you. KD is not just another online postcard website; we provide end to end mailing service solutions for companies in the US for more than 60 years. One of our experienced direct mail customer professionals will work directly with you on your project, whether it’s 1,000 or 1 million pieces, every step of the way. KD can provide you with graphic design and printing or work with your team of printers and graphic artists. Either way, KD has your individual direct mail solution.
I am going to share this with my department. I am in PR and there is helpful info here about direct marketing. Thank you.
This is great information about KD Mailing. I’ll definitely file this away (after sharing it of course) for future needs.
Direct marketing has always been a great way to get your message into the hands of the customer. I was not aware of KD Mailing..thanks for sharing about their company.
Direct Marketing is a great tool to keep in mind for PR of all types
Wow this is so neat. Great to know about how this works for a business.