GNC started as General Nutrition Center nearly 80 years ago in Pittsburgh, as a place to go to live well and perform at your best. This still holds true today.
“Since 1935, we have been committed to being above average in our products, stores and customer service,” said Joseph Fortunato, chairman, president and CEO of GNC Holdings, “Our array of superior products can meet a wide range of individual needs. This campaign is grounded in GNC’s DNA and establishes ‘average’ as a common enemy we all can relate to when it comes to health and wellness. No matter who you are, average is in all of us and GNC is here to encourage everyone to “#BeatAverage” in regards to achieving their overall wellness goals and helping to celebrate their successes.
GNC reminds us that there are many forces that keep us from reaching our health and wellness goals. Weather, food temptations, the “everyone gets a medal” self esteem movement and plan laziness…all excuses that we frequently use to under achieve. GNC’s inspiring ad invites us to Beat Average and celebrate our achievements, starting with its full line of products to help us be the best we can be. It’s sure to get you off the couch and get moving, or at least think about it.