Arby’s made history this past weekend when they aired a 13-hour television commercial featuring an uncut view of their 13-hour process for smoking brisket. Arby’s commemorated the return of our Smokehouse Brisket sandwich limited-time-offer and made history by setting a Guinness World Record for the longest television commercial ever aired.
Because Arby’s understands this is something you need to see to believe, there will air a digital encore to the broadcast airing at 13hourbrisket.com TODAY, Wed., May 28, featuring $20,000 in barbecue-themed prize giveaways. The commercial will begin airing at 9 a.m. ET and will run for 13-hours.