“Sometimes the best way to cure cancer is with a little
cream and sugar,” says Keith Desserich, Chairman of The
Cure Starts Now – an international cancer research
charity, “and thankfully, Graeter’s once again shows
their commitment to the community by funding vital
research to help our children.”
You may have already supported the cause and never
known it. The bestselling ice cream flavor, Elena’s
Blueberry Pie Ice Cream, has grown in its appeal within
our community and is now being sold nationwide
everywhere Graeter’s is carried. And still today,
proceeds from the flavor benefit cancer research in
pursuit of a revolutionary “homerun” strategy through
The Cure Starts Now.
The Cure Starts Now and Graeter’s team up once again
this September in their annual Cones for the Cure
campaign. This two-week long campaign will take place
September 4-16 at participating Cincinnati, Dayton,
Columbus, Lexington and Louisville Graeter’s locations
to help spread the word about The Cure Starts Now and
its mission to find a cure for all cancers by focusing on
pediatric brain cancer.
As part of their continued support for The Cure Starts
Now, Graeter’s will be giving away free scoops
of Elena’s Blueberry Pie ice cream to customers two
times during the month of September. Elena’s Blueberry
Pie is a special flavor that was created in honor of 6-
year-old Elena Desserich, the inspiration behind The
Cure Starts Now.
“In many ways, this is where it started,” says Chip
Graeter of Graeter’s. “Almost five years ago we joined
the charity with the creation of this special flavor and
have been committed to the cause ever since. And this
time we want to do even more.”
During Cones for the Cure, guests that visit a Graeter’s
store during the campaign period have the opportunity
to donate a $1 or $5 “Cone for the Cure.” Graeter’s will
also offer a $15 savings booklet for every donation of $5
or more to The Cure Starts Now. The element of surpise
is what makes this such a great campaign as the two free
ice cream days will randomly be announced with the
help of media outlets and social media. Be sure to “like”
the Cones for the Cure Facebook page
for the
latest news about the campaign.
“It may be the very best way to make a difference while
treating yourself to the best ice cream around,” says
Graeter.
In 2012, nearly 40,000 people participated in the
campaign which generated over $42,000 for The Cure
Starts Now. To learn more about Cones for the Cure,
please visit the website at www.conesforthecure.org
This promotion is kicking off on Wednesday, September 4th. All local Graeter’s will be giving away free scoops of Elena’s Blueberry Pie Ice Cream from 3-8 PM.
Want to help spread the word, and win some awesome swag? Enter the giveaway below to show your support, and
one lucky reader will win a Cones for the Cure Swag Bag!
Giveaway runs Sept. 9th – Sept. 16th
